HOME PAGE BANNER DESIGN

the new site design was a process that took several months & lots of creative brainstorming. these were going to be the home page banners before i went a different direction with the design. regardless, i still wanted to share these rejected banners.

FALL BANNERS

Retiring all of the fall banners and updating for winter. It's bittersweet, while updating with new stuff is always exciting, it's still sad to see the banners go. This season had some of my favorite Paradox photos so far, especially the last twitter banner, they really were having as much fun as it looks! I'm visiting home in Colorado for the month, and since I'm away from my inventory I'm only able to offer denim for the next month since I can recreate it here. Paradox is looking a little bare without the full upcycled collection and vintage, but there is some new stuff so make sure to check it out!

PARADOX SUMMER 2012 SITE BANNERS

The new site is almost ready to launch with the new Fall collection! The new and improved Paradox goes live this Wednesday, October 17th! Who's excited? I know I'm fucking thrilled! A lot of people ask me who makes my stuff, how many people are behind Paradox, etc. And the answer is, it's just me. Of course I get help from my friends who model for me, and I've had some of my best friends commit long nights to helping me de-stud old belts, and my friend Arianna even came up with the name Paradox. But for the most part, I'm behind all aspects of the store from buying+upcycling the clothes, styling+photographing the shoots, and making all of the banners+basic coding for the website. Since the summer banners are being retired from the site to make room for the new stuff, I figured I'd post them here so I'll always have them to look back on. Originally, there was one more banner that said WE LOVE UPCYCLING, but it was later replaced with the Sample Sale banner. Unfortunately, the jump drive that I saved all of my store's files on were damaged and I lost all of my original work. I knew better than to not back-up my files! Guess I'm learning that lesson the hard way :(